$25000 worth of
unusual recipes. That was Heinz's pitch line for their 1957 cookbook
57 Prize Winning Recipes. I probably shouldn't judge the book by its proverbial cover, though. I mean ad executives sometimes make poor word choices when putting their copy together and there's over fifty years of cultural change to think of too. Okay, so the ad
does feature a recipe that involves ketchup and pear halves, but classy restaurants all over serve pears on dinner salads, so that's not
that unusual when you really think about it. The rest of the book probably doesn't contain anything more unusual than meatloaf and stuffed bell peppers, right? Let's take a look inside...
Okay, I take it back...this is one messed up cookbook.
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