Texcel Tape (1949)

Want to feel old? Dig into the magazine archives and find something that you remember. Not as in, "oh yeah, I've seen that ad before." No, a product you remember from your own life. Now, to be honest, I'm not sure if it was Texcel tape that I remember, but it was some type of Christmas-decorated tape. The little aluminum dispenser dwelled in the box where my mother stored wrapping paper and bows and I saw it each time I sequestered myself in the bedroom to wrap gifts.

The ad's from a  November 28,1949 issue of Life Magazine features the requisite, pre-fifties freckle-faced kid and wasp-waisted mom dressed in evening wear and a pearl necklace to wrap the family's gifts. Notice the package for Dad? Doubtless a carton of Camels.