Ah, another "beverage of moderation" ad from the Brewing
Industry Foundation. The shock of prohibition hadn't dissipated in July of 1943
when this ad ran and it shows. Behind the typical World War II patriotism and
white-wash of mom, home, and apple pie Americana there's a slight "we're
still good, right?" self-checking.
Notice that the image used for this ad doesn't even show a
hint of an alcoholic beverage? Nope, not even a coffee cup that could conceal a
little nip of whiskey. In fact it's very Norman Rockwell with the wife looking
on fondly while her husband stares adoringly at the radio. Ah, the forties,
when spouses didn't speak to each other...
And who knew we probably would be speaking German right now
if it wasn't for the morale-improving characteristics of beer? Yup, if the American
worker wasn't half soused between shifts he just might have fallen into a
lethargic depression and we know where that leads. Yup, all work and no play
sinks ships...or something like that.
No comments:
Post a Comment