I've touched on A&P before, but this ad captured my attention. It's the first ad I've seen for a product produced by A&P's in-house bakeries. Hot cross buns are a sweet roll, sometimes made with raisins or currents and decorated with a 'cross' of icing across their tops. Traditionally they are eaten during Lent between Shrove Tuesday and Ash Wednesday. I always wonder what a shrove was, guess I'll never know.
The ad itself is a pretty typical piece of 1940's photography. The rolls have been decorated with shoestrings and they're being served with chum tartlets. Nothing says the Lenten season has arrived like a good chum tart. Mmm, good!
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