Monday, December 4, 2017

Don't Call Long Distance - 1942


Santa Grinch would like to dissuade you from talking with your friends and loved ones at Christmas time. 1942 was a grim time, grim with war, grim with rationing, grim with ads that shamed you if you had any holiday cheer. Even Santa had turned to a boiled-faced shrew, chiding that the phone lines were too filled with the calls of people more important than you with better things to do that wish your 92 year old granny merry Christmas. Merry Christmas? Bah, any fool who calls to wish Merry Christmas should be buried with their ration book shoved down their throat.

Funny, now practically nobody makes long distance calls. The rise of the cell phone and national coverage plans has nearly eliminated the phrase from our lexicon along with operators and phone books. An entire hipster culture is waiting - the culture for hard-wired, dial telephones mounted in artisan booths with hand-crafted books of phone numbers. Maybe there'll be a Brooklyn eatery where you have to put a dime into a pay phone to call the operator who will connect you to the wait staff. One moment please...

So this year give the gift of a cold shoulder. Santa Phone is watching you and he knows if you're buying black market ration stamps or not.

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