The Christmas List - One Pound of Baby Ruth Bars

1928 ad from the Curtiss Candy Company of Chicago, then owner of a couple of famous candies: the Baby Ruth Bar and the Butterfinger Bar. This particular ad, along with the first coupon I've ever found, ran in Boys Life in December of that year and featured an illustration of a candy that looks a lot more like the cross-section of a brain than anything I'd want to find in my stocking on Christmas morning. But it does come in a new one pound box - one pound of candied brains...

Halloween Candy - Baby Ruth and Butterfinger

1961 Curtis Candy ad for Baby Ruth and Butterfinger, apparently Curtiss was stuck in the fifties with Suzy Homemaker and her wasp-waist. Interesting how we think of eras as defined, well ordered things when they actually bleed into each other.

Halloween Candy - Baby Ruth Again

1942 Baby Ruth ad promoting the wonders of dextrose and complete with a war bond ad. The company's twitchy little mascot, N. R. G., must have gotten the boot sometime during the decade - or maybe he was caught in the draft, Either way, I don't find him showing up in many Curtiss ads.

Halloween Candy - Baby Ruth and the Dionne Quints

The Dionne Quints were a phenomenon back in the 30's. They were born in 1934 and were the first to survive infancy. They were so popular that they became a tourist draw for Callandar, Ontario and dolls sporting their likeness became a popular novelty.

Even Curtiss Candy cashed in on the craze, running this ad in a 1939 issue of Life Magazine. Rich in dextrose food energy sugar, yum, nothing tastes quite so good on Halloween as quack science for a thinly veiled excuse to eat candy.