I'm not sure how effective it is to say, "hey, at least we don't cost
more than the other guy's cigarettes...", but that was Fatima's angle. The only thing holiday about the "smart carton" Fatima came in was the red bow and holly leaves, then again a
Christmas ad shilling cigarettes made from
Turkish tobacco that bear the name of the daughter of the prophet
Mohammed...well, you're probably on shaky ground to begin with.
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