|The Price of a Pint|
"As far as I can make out from the papers, Bert, the breweries seem to 'ave been
'ard 'it by this blinkin' war."
In 1917, though, the cartoonist Captain Bruce Bairnsfather, who'd served with a machine gun regiment in France and had been mustered out of the service after suffering shell shock and hearing loss during the Second Battle of Ypres, obviously didn't feel the pains of the people. His feature character "Old Bill" puts the gripes of the brewers in prospective.
Part of me has to wonder if Samwise Gamgee's pony, Old Bill, wasn't actually a bit of J. R. R. Tolkien tipping his hat to Captain Bairnsfather since they'd both served in the trenches during the Great War.