I came on a great 1937 ad for International Trucks today. International (better known as International Harvester) started out as a farm implement company, showing off its first horse-drawn reaper some time around 1831. Eventually the company moved into manufacturing mechanized tractors with the tide of technology, eventually becoming a staple of the American farmer.
IH trucks have an amazing look to them, something very Art Deco while at the same time just bulldog ugly. My first real introduction to them came through the movie Real Steel where the protagonist Charlie Kenton (Hugh Jackman) drives a '63 International Harvester Cab-Over Sightliner from one robot boxing bout to the next. Every time I see that truck my gypsy blood warms up and I start having dreams about drifting from state-to-state, living out of the back of the truck, going wherever the wind blows me. Then I wake up and wonder where the heck a fellow would get a decent shower and the dream fades away.
Unlike many of the companies whose ads I've featured, International Harvester still manufactures farm equipment albeit as a part of Navistar.
No comments:
Post a Comment