I wasn't aware there were new smaller turkeys. Frankly, the bird in the roasting pan shown in
this 1954 ad for Spry Shortening looks more like a chicken than a turkey. I think
someone got cheated at the supermarket! Regardless, Spry was Lever Brothers hydrogenated
vegetable shortening and a direct competitor with Proctor and Gamble's Crisco.
Eventually Spry faded from the US marketplace, though the vault of truth known
as Wikipedia indicates it still can be found in Cyprus.
Packaging - wow. When I first stumbled across this ad I thought, "why are they advertising paint by showing food?" It's interesting how things have changed since the 50's. No manufacturer would proudly tout homogenized in bold text across the front of their packaging today. Of course, when this ad aired nobody had ever heard of trans fat or its ills. You also don't see a lot of unconditional guarantees these days. It's hard to get a manufacturer to live up to their promises and harder still to get them to put it down in writing!
Packaging - wow. When I first stumbled across this ad I thought, "why are they advertising paint by showing food?" It's interesting how things have changed since the 50's. No manufacturer would proudly tout homogenized in bold text across the front of their packaging today. Of course, when this ad aired nobody had ever heard of trans fat or its ills. You also don't see a lot of unconditional guarantees these days. It's hard to get a manufacturer to live up to their promises and harder still to get them to put it down in writing!
How does Spry shortening guarantee
(unconditionally, no less) that you’ll have a tender and golden turkey? Well,
by dousing it in delicious hydrogenated shortening! Not only should you slather
the bird before baking but soak a rag in the stuff and swaddle it in grease
too! That may explain why it looks like the scrawny bird’s heart has burst out
of its chest!
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