Showing posts with label Bogus Medical Devices. Show all posts
Showing posts with label Bogus Medical Devices. Show all posts
Friday, January 8, 2016
Tobacco Redeemer
So, a week into the new year, how are those resolutions coming along? Well, it might help to know that for as long as we've been marking time, we've been promising to fix the nits and gnats of our habits and character come New Years Eve. It's also pretty striking that we've been promising to change the same things about ourselves for time immemorial: get fit, get a better job, go out and experience life, or kick bad habit "x".
Case in point, a hundred years ago the Newell Pharmical Company of St. Louis, MO promised to "banish the tobacco habit" with its bupkis cure-all Tobacco Redeemer. So far I haven't been able to find any information on what Tobacco Redeemer actually contained, it may have been heroine for all I know, but I'm pretty sure it didn't cure you of tobacco cravings in 48 to 72 hours. All I can say for sure is that from the time of World War I through the twenties, Newell was plastering every trade magazine with ads for the stuff.
It might be telling that Newell Pharmical eventually became Rubbermaid, producer of trash cans since it looks like they spent the first half of their existence selling garbage.
Thursday, July 2, 2015
Thirsty Thursday - Absinthe
Few cocktails carry the mystique and infamy of the green, wormwood
and star anise flavored curative-come-beverage of intellectuals invented by French doctor, Pierre Ordinaire, absinthe. Dr. Ordinaire brewed his first batch of absinthe in
the small Swiss town of Couvet where he'd taken refuge from the upheaval (and beheadings) of the
French Revolution. Absinthe was a sort of snake oil cure-all, distilled from a
combination of local herbs, star anise, fennel, and Artemisia absinthium
(wormwood), and the good doctor claimed it would alleviate just about any ill the imbiber could think up. From flatulence to rheumatism, dropsy to infertility, a dose of Dr. Ordinaire's green tincture would set you right. When Ordinare
died, his recipe passed to the Henriod sisters who continued to sell the
emerald-green potion as a patent medicine until 1797 when one Major Dubled entered the picture. The Major purchased the rights to Dr. Ordinaire's recipe and, with the help of his son Marcellin and son-in-law Henry-Louis
Penrod, opened the first absinthe distillery, Dubied Pére ed Fils. It would be Penrod who would bring absinthe to the world when he open a second distillery
in Pontarlier, France and brought what would become the drink of artists,
writers, and intellectuals to the nation from which it would conquer the world.
In the beginning, absinthe retained its medicinal
reputation. In the 1840's French troops carried absinthe along as a treatment
for malaria. They returned having acquired a taste for the liquor just at a
time where mass production and distribution made absinthe affordable to just
about everyone. Absinthe became so popular that, by the end of the 19th century
shortages made it a fashionable item and mark of class. Five o'clock became
l'heure verte (the green hour) in French cafes and by 1910 absinthe had become
the drink of choice in France. The Green Lady spread her wings and influence the
globe. She became a popular and welcome guest in Spain, Great Britain, the
Czech Republic, and the Old Absinthe House in New Orleans could never have
served a sazerac without absinth. is one of the city's most prominent
landmarks, but its growing popularity would soon lead to its demise.
With the demand for absinthe at an all-time high,
disreputable manufacturers saw an opportunity to strike it rich. They began
substituting grain alcohol for cheaper grape alcohol making their product more
popular and increasing consumption. Due to the glut of cheap absinthe and two
types of blight attacking vineyards and running up the price of wine, absinthe
eventually became more popular with the French working class than wine. By the
turn of the century France's vines were on the mend and vintners were sick of
taking a beating at the hands of the Green Fairy. They were up for revenge and
their first strike was to start a smear campaign against absinthe which they
decried as an unnatural and inferior product. Ignoring rampant alcoholism as a
potential cause, they pointed to absinthe as the root cause for the chronic
drunkenness, destitution, and hopelessness that ruled over the lower classes
and by the 1860's the term "absinthism" emerged.
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| Anti-Absinthe Propaganda in the San Francisco Call |
" In absinthism,
the hallucinating delirium is most active, most terrifying, sometimes provoking
reactions of an extremely violent and dangerous nature… the absinthist cries
out, pales, loses consciousness and falls; the features contract, the jaws
clench, the pupils dilate, the eyes roll up, the limbs stiffen, a jet of urine
escapes, gas and waste material are brusquely expulsed."
Oddly the symptoms the doctor described generally apply to
alcoholism in general, a fact dismissed out of hand by Magnan because it didn't
support his personal crusade. Soon abolitionists and the press joined in the
fray and before long absinthe was accused of causing madness, criminality, tuberculosis,
and epilepsy. The final blow would come from a sensationalized murder committed
by an alcoholic laborer named Jean Lanfray who slew his pregnant wife and
children after a binge that happened to include two ounces of absinthe.
“Lanfray consumed
seven glasses of wine, six glasses of cognac, one coffee laced with brandy, two
crème de menthes, and two glasses of absinthe after eating a sandwich. He
returned home drunk with his father, and drank another coffee with brandy. He
then got into an argument with his wife, and asked his wife to polish his shoes
for him. When she refused, Lanfray retrieved a rifle and shot her once in the
head, killing her instantly, causing his father to flee. His four-year-old
daughter, Rose, heard the noise and ran into the room, where Lanfray shot and
killed her and his two-year-old daughter, Blanche. He then shot himself in the
jaw and carried Blanche’s body to the garden, where he collapsed.”
In 1906 absinthe became illegal in Brazil and Belgium, in
1908 in Holland, in 1910 in Switzerland, in the US in 1912, and finally in
France in 1915. The Green Fairy wasn't dead, though. In 1990's she began a
resurgence, returning to the UK and by 2004 she'd returned to Amsterdam and in
2012 the French brand Lucid officially was legal for import into the US. Now, with the long and sordid history of absinthe out of the way, let's get down
to tacks (brass or otherwise) and talk about how to drink the stuff.
If you go into a modern bar that serves absinthe, it would (basically) be served in the American style. That is a pony of absinthe, a carafe of water, and a cube of sugar. The absinthe will be served in a tumbler or reservoir glass. A special, slotted spoon will be balanced on top of the glass, on which there will be a cube of sugar. The carafe of ice water is poured over the sugar cube, sweetening the absinthe, diluting it to the strength desired by the drinker, and producing the classic louche (milkiness and opalescence). Here are the instructions as described in Harry Johnson's 1888 New and Improved illustrated Bartender's Manual.
If you go into a modern bar that serves absinthe, it would (basically) be served in the American style. That is a pony of absinthe, a carafe of water, and a cube of sugar. The absinthe will be served in a tumbler or reservoir glass. A special, slotted spoon will be balanced on top of the glass, on which there will be a cube of sugar. The carafe of ice water is poured over the sugar cube, sweetening the absinthe, diluting it to the strength desired by the drinker, and producing the classic louche (milkiness and opalescence). Here are the instructions as described in Harry Johnson's 1888 New and Improved illustrated Bartender's Manual.
Thursday, January 9, 2014
Listerine Quackery
Normally we think of quackery as involving radioactive toothpaste or electric colon warmers, but this 1937 ad for Listerine shows you can find quack uses for legitimate products too. Love the image of the nurse massaging Listerine into the subject's scalp. I'm glad they have a doctor and bank of reporters standing by just in case he turns into The Scalp that Ruled the World (echo...echo...echo...).
Labels:
Bogus Medical Devices,
Humor,
Listerine,
Old Ads,
Quackery
Monday, April 15, 2013
Happy Tax Day!
On our day of national discontent, otherwise known as tax
day, I give to you a big bottle of Pabst Tonic. This supposed cure-all would
calm nerves, aid in digestion, focus the mind, restore health, and nip just
about anything ailing the turn-of-the-century sucker…I mean patient. I’m sure the marketers at Pabst would be
proclaiming their marvelous extract would garner extra deductions if the FDA
hadn’t finally put an end to dubious medical products of its sort.
This ad ran in Popular Mechanics in April of 1913, probably the reason that Pabst decided to use the phrase "tax upon mental, physical and nervous forces". I see the serial comma was fighting an uphill battle even back in 1913. That is unless physical and nervous forces are inseparable. Not being a malt extract expert, I really can't speak on these matters!
Anyway, all kidding aside, here’s hoping the government doesn’t take too big a
bite this year. May your debits be small and your returns great!
Labels:
April,
Bogus Medical Devices,
Liquor,
Old Ads,
Pabst Extract,
Popular Mechanics,
Taxes
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