The Years Without a Santa: Old Gold (1942)

Another wartime Santa, this time riding a jeep through the sky in spite of gasoline and rubber rationing. Jeep Santa distributes Old Gold Cigarettes and...books...as he flies through the sky. Bad being beaned by a carton of smokes, worse by a dictionary.

12 Smokes of Christmas

Old Gold, for a treat instead of a treatment. What the heck does that mean? Well, for one it marks the beginning of the recognition smoking causes health problems. For decades afterward cigarette manufacturers would engage in creative language to disguise or deny the detrimental effects of smoking. They'd put out low tar, light, and even ultra-light cigarettes while simultaneously engaging in a program of obfuscation to protect their billion-dollar industry. But hey, Merry Christmas!