Wednesday, February 19, 2014

A Doughnut Party!


Olivia de Havilland and Dick Powell starred in the Warner Brother's 1938 production of Hard to Get, which doubtless is the reason for their appearing in this 1938 ad for the industrial-sounding Doughnut Corporation of America, New York.

The movie recycles previous Powell plots - poor boy (Powell) falls for rich girl (de Havilland) followed by music and hilarity. I don't really see a doughnut connection, though. As for the ad, we start with a story line, Olivia and Dick are sitting around the Warner Brother's commissary (apparently Dick is playing an ice cream man in some flop movie) and they come up with the swell idea to throw a doughnut party for the cast. Apparently they get hooked on the round grease-cakes, and soon they're having them at every meal - doughnuts for breakfast, doughnuts for dessert, and a doughnut martini after dinner. We follow through to the "cast party", but...wait...they've got Halloween decorations? What the hell kind of movie is this anyway? If I were a member of the cast I think I'd be a little unimpressed - I mean they took the doughnuts from the commissary and used recycled decorations from last year's office Halloween party.

The Doughnut Corporation of America might still is in existence, though they're apparently more secretive than the NSA. They don't have a website and the repository of all knowledge that is Wikipedia has no valid information.

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