A 1948 Whitman's ad for Mother's day and a window into the inner workings of the American family. I don't know, but it looks like dad's kind of phoning this one in on this one. The
expression on his face is a mix of "What in the hell is that?" and
"I just got you a box of friggin candy, now you expect me to look at the
baby?" He could handle Okinawa, but Sissy's dirty ditey, not without a flame thrower.
Mom, on the other hand, has that demoniac expression so common in
40's ads featuring women extolling the virtue, satisfaction, and fulfillment of a life consisting of nothing more than home, hearth, family, and the occasional
gin-soaked mid-afternoon bridge game. Give her three or four more years and
you'll see her in new ads, wearing a psychotic grin and shilling chunky peanut butter or a new fridge.
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