Sunday, May 10, 2015

Happy Mother's Day!

A 1948 Whitman's ad for Mother's day and a window into the inner workings of the American family. I don't know, but it looks like dad's kind of phoning this one in on this one. The expression on his face is a mix of "What in the hell is that?" and "I just got you a box of friggin candy, now you expect me to look at the baby?" He could handle Okinawa, but Sissy's dirty ditey, not without a flame thrower. 

Mom, on the other hand, has that demoniac expression so common in 40's ads featuring women extolling the virtue, satisfaction, and fulfillment of a life consisting of nothing more than home, hearth, family, and the occasional gin-soaked mid-afternoon bridge game. Give her three or four more years and you'll see her in new ads, wearing a psychotic grin and shilling chunky peanut butter or a new fridge.

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