Sometimes all the hours of combing old periodicals pays off in an unexpected way. I present to you, the Wilbur sweet milk chocolate bar. Ah, language, you are a fickle and changeable lady!
In 1927, five years after this ad aired in Confectioner's Journal, the H. O. Wilbur company merged with Suchard Candy to become the Wilbur-Suchard Chocolate Company Inc. Nope, not making it up, I swear.
Though eventually gobbled up by the faceless Cargill conglomeration, Wilbur still is in operation today.