Friday, December 4, 2015
Murray and Lanman's Florida Water (1904)
The ad is a little creepy, especially with all the color robbed from it by the scanning process. Santa, descending by rope from his Santa Claus zeppelin to deliver crates of cologne to the residents of some country home. You can almost see his revulsion in his face, "Jeesh, these people reek! Send down another three cases, Giggles, four won't be enough!" I also find the ad copy a little less than convincing. "An acceptable gift at all Seasons but especially appropriate as a Christmas Box". Acceptable? I don't want acceptable gifts. I want spectacular gifts, thoughtful gifts, marvelous gifts, not ones I'll look at and think "well, it doesn't offend me." Also the term "Toilet Perfume" is a little off-putting. When I hear "toilet perfume", I'm thinking it's an euphemism, not a gift.