Thursday, December 3, 2015

Texcel Tape (1949)

Want to feel old? Dig into the magazine archives and find something that you remember. Not as in, "oh yeah, I've seen that ad before." No, a product you remember from your own life. Now, to be honest, I'm not sure if it was Texcel tape that I remember, but it was some type of Christmas-decorated tape. The little aluminum dispenser dwelled in the box where my mother stored wrapping paper and bows and I saw it each time I sequestered myself in the bedroom to wrap gifts.

The ad's from a  November 28,1949 issue of Life Magazine features the requisite, pre-fifties freckle-faced kid and wasp-waisted mom dressed in evening wear and a pearl necklace to wrap the family's gifts. Notice the package for Dad? Doubtless a carton of Camels.

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