Sunday, December 10, 2017

The Years Without a Santa: Pennsylvania Railroad (1943)

Before the war the rich could board a Constellation or Clipper for exotic locals but for the average Joe and Jane it was trains and automobiles and the occasional ocean liner. War changed all that. The skies (and seas for that fact) weren't friendly and even if they were wartime rationing would have curtailed non-military travel.

Still, a the December 1943 issue of Life Magazine Pennsylvania Railroad ran this ad touting its war-effort tonnage. I've started calling this sort of ad "patriotism banking", the hope that touting a company's patriotism would equal dollars in the post-war economy.

So this Christmas, while Aunt Martha is alone on the coast instead of safe in the bosom of her family, just think of all those tanks that made the trip she couldn't.

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