Sunday, September 8, 2013

A Date with a Rocket 88


This ad with its great ride-the-rocket graphic and “Make a date with a Rocket 8” tag-line comes from the May 1950 issue of Life Magazine, making it for Oldsmobile’s first generation Rocket. The 88 was introduced by Olds just one year before this ad ran and it featured the straight-8 engine made famous by the 1988 Dustin Hoffman, Tom Cruise move, Rain Man. The 88 became a staple of NASCAR for its power to weight ratio.

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