In typical
American fashion, Al and Bob Pelton built a business on reinventing something
that already existed. They had encountered potato-based doughnuts while in
Germany and came home to America with the idea of making the odd little cakes
marketable (and themselves rich). They ran
through several formulations before finally coming up with a dry potato mix
that let them franchise the Spudnut concept and they went into business in
1940. By 1946 Spudnuts had gone nationwide and by 1952 the Peltons were featured
on the cover of the now defunct Mechanix Illustrated.
The Pelton
brothers eventually retired, selling Spudnut Industries Inc. and it was
eventually bought by Dakota Bake-N-Serv. Within a year of the purchase even the
potato mascot of the old Spudnut days had retired but the company seemed to
have a bright future – that is until the new ownership wasted the company's funds on shaky land deals and drove it into the ground.
Unlike so many
brands of the past, though, Spudnuts persist. According to Google Maps you can satisfy your spud craving at the Spudnut Shop in Richland, WA. If you happen to stop in, please let me know about the experience. I'm intrigued, but about two thousand miles too far away to make the trip!
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