In 1912 chocolatier Clarence Crane introduced Pep-O-Mint Life
Savers as a candy capable of standing up to pre-air conditioning summers better
than chocolate. As a mark of originality, he decided to put the now iconic hole
in the middle of his mints. Since the mints resembled miniature life
preservers, he coined the name Life Savers. Since then more than forty flavors
of Life Savers have been created.
I remember the mini fruit flavored Savers being a Halloween
favorite, though I have to admit I tend to crunch them. The ad is from a 1947
issue of Life Magazine.
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