An interesting approach to selling puffed wheat and rice - I never thought of flavorless cereal as the "night delight". Frankly, there are a lot of more delightful things that go on at night, especially in 1922 when one could take in a little Fats Waller or Louis Armstrong jazz and then head down to Chinatown to kick the gong around without fear of legal repercussions.
This ad is filled with the linguistic eccentricities of the twenties, mentions of "food cells" and that the manufacturing process involves tumbling at a "fearful heat" and then exploding the grain with steam. Kind of exciting sounding for a food that's usually consumed by infants and the elderly.
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