First off, Mikey is alive and well and might still be downing boxes of Life cereal. If you’re of a certain age you’ll know that this statement means my next candy of the day is Pop Rocks.
My introduction to Pop Rocks came through a little, old fashioned inventory shrinkage. I had a favorite uncle who worked at an area warehouse which, among other things, stocked several candies including Pop Rocks. Occasionally a box of the fizzy candy would get ‘damaged’ and when we’d visit we’d be rewarded with the spoils which consisted of three or four envelopes of Pop Rocks. The candy fascinated me, not because of its flavor (to me it still tastes like Kool-Aid powder), but because it did something. Interactive candy – who would have thunk it? Any house that gave away Pop Rocks on Halloween would have been the coolest house on the block…consequently I don’t think anyone gave them away.
As for their history, this from the Unofficial Pop Rocks Site:
Pop Rocks were developed in 1956 by General Foods research scientist William A. Mitchell and introduced to the market in 1975 at 15 cents per pack. Then the Pop Rocks rage took off...and continues Today.
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