As the 1914 ad above suggests, the Federal Motor Truck Company had a reputation for being the every day truck, there to do the job. Its vehicles were basic, no radical design innovations or experimental motors, just tried and true trucks to do hard work.
The company was founded by Martin Pucher in 1910 and manufactured trucks at its Detroit, MI plant for most of its existence. Unlike many early automotive companies, Federal endured through the Great Depression and produced vehicles up into the 1950's. Eventually it fell on hard times, though, and military contracts weren't enough to keep it alive. The last Federal was produced in 1959.
You can read a much more detailed account of Federal's history by Rolland Jerry here, and I've added a little, PowerPoint-esque video showing some Federal trucks below (hope you don't mind the irritating ad attached to the video).
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