Wednesday, April 30, 2014

Carnation's Glory Gravy

Glorify gravy? Really? I'm trying to imagine the brainstorming session where the ad executives came up with this campaign. It's eleven o'clock and everyone's ticked because the boss demanded they sacrifice their Friday night for this "big client". Everyone's a little slap-happy and there's been a little too much hitting the wet bar when Jensen perks up and says "I've got it, glorify your gravy". Sold, everyone's out of there in twenty minutes and you've got the glory gravy campaign.

It's a little presumptuous to add "chicken" to the tagline. Maybe it's a sign of my modern sense of serving size but it looks a little like this chicken spent some time in a gulag. That's the skinniest drumstick I think I've ever seen.

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