We've already met Hunt's so how about the other Ketchup king, Heinz? This 1938 ad features, I believe, Norman Bates mother before what we'll call "the incident". She looks less like she's inviting us to enjoy a helping from her terrine of soup than threatening us with dire consequences lest we meet her demands.
Note the center, bottom image? Canned puddings. Apparently popular, though that doesn't explain why you'd dress in black and set fire to them. Probably why they're not sold anymore.