I’ll always remember Kool-Aid as the drink that wasn’t soda
pop. Even though I grew up in the sixties and seventies, my mother could have
been taking advice from this 1948 ad from Boy’s
Life. The cheapness of Kool-Aid and its dubious imitators appealed to her
penny-pinching nature and like Frank Herbert’s spice addicts, my brother and I bore
stained lips through the summer months. Unfortunately, we never were able to
fold space and time.
August 9th through IIth is, according
to the corporate website, Kool-Aid Days. Personally I don’t think a corporate
entity can declare any sort of days. Next we’ll have National Rolaids Week to
follow Thanksgiving, National Weight-Watchers Week to proceed swimsuit season,
and National Alka-Seltzer Day on January 2nd. Anyway, for those old enough I suggest the only glass of colored water you drink is whiskey and soda.
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