I’m enough of a nerd that any time I see a phrase structured noun of adjective noun I'm immediately taken back to
Gary Gygax’s Dungeons and Dragons.
Digging into the tables at the back of the Dungeon
Master’s Guide a player could find tables listing the enchanted items that characters could find while trawling through the depths of a dungeon. These magical treasures had names like the Amulet of
Inescapable Location, the Book of Exalted Deeds, the Beaker of Plentiful
Potions, and the Periapt of Foul Rotting. Seeing this ad in the August 1939 issue
of Life Magazine for Mayonnaise of
Exquisite Flavor took me back to my geeky youth and left left me pondering
the sort of wizard who would create enchanted condiments. Maybe Gaston of Crossed Forks or Mel of Distant Diner? Did they also create a Catsup of Tantalizing Taste and a Mustard of
Incredible Savor? Some questions are lost to the ages.
As for the ad, I really have to wonder why anyone serves
mayonnaise with Jell-O. I mean, I knew that cooks of the 50s believed
everything tasted better if encapsulated in a thick layer of transparent gel,
but I didn’t realize condiments were required too. The phrase “And the smooth
texture so important to mayonnaise is
achieved by a remarkable blender which is exclusive with Kraft” seems curious
too. I mean it sounds like Kraft has a special relationship with this blender.
Maybe they’ve gone past going steady and rings have been purchased?
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