Saturday, October 19, 2013

Candy of the Day - Life Savers

In 1912 chocolatier Clarence Crane introduced Pep-O-Mint Life Savers as a candy capable of standing up to pre-air conditioning summers better than chocolate. As a mark of originality, he decided to put the now iconic hole in the middle of his mints. Since the mints resembled miniature life preservers, he coined the name Life Savers. Since then more than forty flavors of Life Savers have been created.

I remember the mini fruit flavored Savers being a Halloween favorite, though I have to admit I tend to crunch them. The ad is from a 1947 issue of Life Magazine.

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