To be honest I didn't know burned orange was a color choice for automobiles. I'd also never heard of a Ford Crestline until I saw this ad. Apparently it was the top-of-the-line offering from the Ford Motor Company in the 1953-54 model year.
1953 was Ford's 50th anniversary and the year the company introduced power assist brakes as an option on its vehicles. That same year William Clay Ford drove a Ford Crestliner Sunliner (the convertible of the line) at the Indianapolis 500.