We're kicking off May's Indy 500 themed ads with this one from the folks at Champion. Champion Spark Plugs has been linked with the Indy 500 for a long time, and much of the time they've employed what I like to call the "beam me up" ad. Typically, a big alien mother ship spark plug hovers over some 500-themed scene, shooting out a power beam.
This particular example comes from the July 1947 issue of Popular Mechanics and is a little more impressionistic than what would become the typical Champion ad. I was attracted to the old-style car with its art deco lines.
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