Wednesday, November 2, 2016

Thanksgiving Dinner - Horlicks Malted Milk

I think this year I should focus on things pretending to be food instead of the usual bill of fare. Today it's Horlicks Malted Milk, the table or mix purporting to keep you filled up between meals and give you vim and vigor. That's why malted milk balls are so often sited as important health food. Wait, this just in, nobody sites them as health food.

Horlicks was developed by James and William Horlick as a health food. It accompanied expeditions to the North Pole and was extensively advertised on American radio in the 20's and 30's. Now it's owned by Glaxo Smith Kline and chiefly is sold in India and South East Asia. I would never imply that is because of laxer restrictions on the claims made by manufacturers, because that would be wrong. Oh so wrong.

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