We've visited the red-headed stepchild of Spam, Treet before, but this time it comes with a side dish of patriotism. During World War II every ad had two things in common: there'd be something about affordability because of rationing and there'd be something about how the producers of said food were supporting the war effort and the boys "over there".
I don't have the nerve to read about Treet Shortcakes...I really don't. I guess to me a "shortcake" is something that comes with strawberries and a dollop of whipped cream not some gelatinous lubricant from a Treet-tin. On a side note, Thomas Dolby's One of Our Submarines would have been totally different with the line "winter boys are freezing in their Treet tins..." wouldn't it?