I love this ad. Not because of what's being sold or cleverness or humor, but because it's just beautiful to look at. It makes me think of a time when: a) Mayonnaise was new enough to be worthy of mentioning and b) people didn't think of mayo as something that came in a jar from Hellman's or Kraft. Speaks to a time when life was slower and simpler. At least I like to think it does. Now no magazine would think of simply calling it mayonnaise, they'd opt for aioli and add capers or something like that. So much of our identity is drown in the words we use and the way they make us feel about ourselves. Better to go back to the days when mayo was mayo.